he/she has been “reached” by said item) given a specific price point. For the latter however, an appropriate cut-off point in the preference score was established to identify which among the variants resonated with each customer (i.e. With regards to preference shares, either the first choice (“Maximum Utility Rule”) or share of preference method (“Logit Rule”) may be used.In the pricing analysis, individual customer level utilities, not aggregate utilities, were estimated.
Of course, the ‘None’ option was made available if customers would rather not buy anything.
#USING TURF ANALYSIS XLSTAT SERIES#
While systematically varying prices across scenarios, customers were allowed to purchase as many variants as appropriate using a series of check boxes.
#USING TURF ANALYSIS XLSTAT HOW TO#
As well, it may want to understand how to best capture the widest customer base given its entire product portfolio. ice-cream flavors, perfume scents, paint colours, business/health care online forms), its business objective may go beyond estimating preference shares at specific price points. For a company offering multiple variants in its product line (e.g.
Expanding the Pricing Research Toolbox with the Application of a Turf Analysis
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